Last year D’Addario introduced the world to “Saint” Nick D’Addario, a version of Santa whose sole mission is gifting gear to buskers. What started in subways of New York City has now brought “Saint” Nick to the bustling streets of London, spreading holiday cheer to all the street musicians.
“As the world’s leading manufacturer of instrument accessories, we feel that it is important to give back to our community of musicians at this time of the year,” says a statement from the company. “D’Addario is recognizing the everyday musician as the heart and soul of our industry and wishing them well in the new year.”
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Watch a video of “Saint” Nick D’Addario in action here.
