Effective immediately, the German cable manufacturer Cordial assigns overall responsibility for distributing their cable products for the MI sector in the USA to Davitt & Hanser.
Davitt & Hanser is the U.S. distributor for, amongst others, leading MI accessory brands like Elixir, Ernie Ball, and Martin Strings and allows B2B online customers access to the Coridal product range through the umbrella organization JAM Group of Companies.
The distribution agreement was reached at this year’s Summer NAMM. Thus, Coridal succeeded in securing a broad access to the American MI market using Davitt & Hanser’s dense network of independent sales representatives.
Davitt & Hanser general manager Jay Ensminger adds, “The Coridal brand offers an extremely comprehensive range of cable products for musicians, installers, and consumer applications. We are convinced that Cordial’s systematic approach and clearly defined range of products compliments our current selection of brands, and will allow us to expand the brand offering as we extend our reach into new market segments. Clearly, today’s consumer is seeking reliability and quality above all else, and the Cordial brand has proven their ability to meet these demands within the European market. We are excited to bring the brand into the USA market, and begin what both companies see as a long-lasting and productive relationship.”
“The American MI market is a key market for our global growth strategy,” explains Francois Rousies, Cordial’s managing director and owner. “Now we’ve finally found the absolutely appropriate partner in Davitt & Hanser. Jay’s team makes use of a vast dealer network and will position us in a fitting environment of numerous high-grade quality brands, which will establish an ideal foundation for the sale of our products in the USA.”
Photo: Jay Ensminger and Francois Rousies
