Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Wednesday, August 27, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Def Leppard Drummer Welcomes PMC’s ‘Roadie for a Day’ Grand Prize Winner

Christian Wissmuller by Christian Wissmuller
October 8, 2018
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

September 23 marked the conclusion of the Percussion Marketing Council (PMC) 2018 International Drum Month promotion. The “Roadie for a Day” grand prize winner met legendary drummer Rick Allen of Def Leppard at the San Diego, California concert. Contest winner Bradley Biggs from Anaheim, California, spent the day at the Petco Stadium, meeting with Allen backstage, and experiencing what it’s like to be a professional touring drummer, including band sound-check and all-access Def Leppard concert.

Biggs was one of more than 1200 entries submitted online through the Percussion Marketing Council’s PlayDrums.com website. The PMC’s International Drum Month promotion reaches beyond the music industry through targeted social media marketing to create excitement for drums and drumming, while helping drive new drummer-customers to local music stores or drum shops during the month-long May campaign.

ADVERTISEMENT

“This year the International Drum Month campaign and ‘Drum Roadie for a Day’ contest received tremendous interest and support from the entire percussion industry,” says PMC executive director Karl Dustman. “We had 125 participating retailers use the life-size Rick Allen standup in their stores to attract additional entries for the “Drum Roadie for a Day” contest. This year we more than doubled the number of entries that were received during the 2017 International Drum Month (IDM) campaign. With over 1200 contest entries, this is the largest consumer participation in IDM history.”

The “Roadie for a Day” backstage experience started early in the day with a detailed tour of Allen’s drum kit with Def Leppard drum tech Jeff Diffner. He went in-depth on the inner workings of Allen’s drums as well as the Def Leppard live show.

Biggs commented after the concert, “While it’s music that makes a band, it is an enduring spirit of perseverance that makes Def Leppard. Rick Allen particularly embodies this spirit and serves as a fountain of musical and emotional inspiration in my life. While I have previously attended other Def Leppard concerts, but this year on behalf of the Percussion Marketing Council, I got to experience my favorite music in an entirely new way. It was truly an honor of a lifetime to be chosen as the winner of the PMC’s 2018 Roadie for a Day contest.”

Allen is considered one of rock music’s most energetic and talented drummers on an international scale. A 1984 automobile accident severed Allen’s left arm, but with the aid of acoustic-electric hybrid drum kit, Allen uses four electronic pedals for his left foot to play the pieces he used to play with his left arm. Allen plays Yamaha Oak Custom drums with a matching subkick, along with Remo drumheads, and Zildjian cymbals.

Plans are already developing for the May 2019 International Drum Month campaign with the goal of recruiting more retailers and attracting even larger consumer participation.

 

Tags: Percussion Marketing Council
Previous Post

Big Something’s ‘Big What’ Festival Enlists CHAUVET Professional Fixtures

Next Post

City Cancún Uses 130 ADJ Vizi Beam 5RX Moving Heads

Related Posts

Supplier Scene

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media
Supplier Scene

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025
Supplier Scene

Boston Crusaders Win 1st-Ever DCI Gold Medal Playing Pearl/Adams

August 22, 2025
Supplier Scene

Rock & Roll Hall of Famer Chad Smith Launches Foundation to Champion Music Education, Access and Opportunity for Aspiring Artists

August 22, 2025
Supplier Scene

SONOR Drums Welcomes New Artist Federico Caballero (FDFX)

August 19, 2025
Supplier Scene

Blood, Sweat, and Gear – 25 Years of Mojotone

August 18, 2025
Next Post

City Cancún Uses 130 ADJ Vizi Beam 5RX Moving Heads

Please login to join discussion
  • Trending
  • Comments
  • Latest

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?