Recent

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
Thursday, August 7, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Def Leppard Drummer Welcomes PMC’s ‘Roadie for a Day’ Grand Prize Winner

Christian Wissmuller by Christian Wissmuller
October 8, 2018
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

September 23 marked the conclusion of the Percussion Marketing Council (PMC) 2018 International Drum Month promotion. The “Roadie for a Day” grand prize winner met legendary drummer Rick Allen of Def Leppard at the San Diego, California concert. Contest winner Bradley Biggs from Anaheim, California, spent the day at the Petco Stadium, meeting with Allen backstage, and experiencing what it’s like to be a professional touring drummer, including band sound-check and all-access Def Leppard concert.

Biggs was one of more than 1200 entries submitted online through the Percussion Marketing Council’s PlayDrums.com website. The PMC’s International Drum Month promotion reaches beyond the music industry through targeted social media marketing to create excitement for drums and drumming, while helping drive new drummer-customers to local music stores or drum shops during the month-long May campaign.

ADVERTISEMENT

“This year the International Drum Month campaign and ‘Drum Roadie for a Day’ contest received tremendous interest and support from the entire percussion industry,” says PMC executive director Karl Dustman. “We had 125 participating retailers use the life-size Rick Allen standup in their stores to attract additional entries for the “Drum Roadie for a Day” contest. This year we more than doubled the number of entries that were received during the 2017 International Drum Month (IDM) campaign. With over 1200 contest entries, this is the largest consumer participation in IDM history.”

The “Roadie for a Day” backstage experience started early in the day with a detailed tour of Allen’s drum kit with Def Leppard drum tech Jeff Diffner. He went in-depth on the inner workings of Allen’s drums as well as the Def Leppard live show.

Biggs commented after the concert, “While it’s music that makes a band, it is an enduring spirit of perseverance that makes Def Leppard. Rick Allen particularly embodies this spirit and serves as a fountain of musical and emotional inspiration in my life. While I have previously attended other Def Leppard concerts, but this year on behalf of the Percussion Marketing Council, I got to experience my favorite music in an entirely new way. It was truly an honor of a lifetime to be chosen as the winner of the PMC’s 2018 Roadie for a Day contest.”

Allen is considered one of rock music’s most energetic and talented drummers on an international scale. A 1984 automobile accident severed Allen’s left arm, but with the aid of acoustic-electric hybrid drum kit, Allen uses four electronic pedals for his left foot to play the pieces he used to play with his left arm. Allen plays Yamaha Oak Custom drums with a matching subkick, along with Remo drumheads, and Zildjian cymbals.

Plans are already developing for the May 2019 International Drum Month campaign with the goal of recruiting more retailers and attracting even larger consumer participation.

 

Tags: Percussion Marketing Council
Previous Post

Big Something’s ‘Big What’ Festival Enlists CHAUVET Professional Fixtures

Next Post

City Cancún Uses 130 ADJ Vizi Beam 5RX Moving Heads

Related Posts

MMR Global

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Cesar Lamschtein, incoming Audio Engineering Society President-Elect in 2026
MMR Global

Audio Engineering Society Announces Results of 2025 Elections

July 29, 2025
Jon Chadwick mixing Papadosio on Avantis Solo
Supplier Scene

Papadosio Employs Allen & Heath Avantis Solo on Latest Tour

July 28, 2025
Supplier Scene

Internationally Acclaimed Clarinetist Rocco Parisi Joins Chedeville; Inspires New Elite Bass Clarinet F00 Model

July 24, 2025
Chris Neethling, President of Neutrik Americas; Lukas von Arx, CEO, Neutrik Group, and Urs Sprenger, Chairman of Board, Neutrik Group
Supplier Scene

NEUTRIK Races Into 50 Years of Innovation and Connection

July 21, 2025
Supplier Scene

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

July 11, 2025
Next Post

City Cancún Uses 130 ADJ Vizi Beam 5RX Moving Heads

Please login to join discussion
  • Trending
  • Comments
  • Latest

New Spring King Junior Reverb Pedal from Danelectro

May 11, 2025
A picture tells a thousand words - a historic Gresch gathering at Carnegie Hall.

Gretsch at Carnegie Hall: Capturing a Moment in Time

August 2, 2013

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Graph Tech Guitar Labs Launches Barrel Knobs for Ratio Machine Heads

January 6, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

It’s Back to School Season: Is Your Store Ready?

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?