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Donner Brand Expands to Indonesia by Opening New Flagship Location

Christian Wissmuller by Christian Wissmuller
March 25, 2024
in MMR Global, Upfront
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Donner has announced its expansion into Southeast Asia by launching its flagship retail showroom and diverse range of musical instruments in Indonesia, through an exclusive partnership with PT Garuda Lestari Tradisi (Galestra), the country’s leading distributor of musical instruments.

The significant expansion aims to elevate the musical experience for aspiring artist in Indonesia. Yiming Wen, Vice President of Brand Marketing at Donner, stated, ”The landing of Donner in Indonesia marks a pivotal chapter in our journey to become a global influencer in the musical instrument industry. We are poised to break new ground in the Indonesian market. Our partnership with Galestra enables us to offer products that embody the latest innovations, exceptional quality, and stylish designs at accessible prices, thereby fulfilling the aspirations of young musicians across Indonesia and eventually, the world.”

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Echoing this sentiment, Pak Franky, GM of Sales at PT. GARUDA LESTARI TRADISI, added, “Donner’s entry into the Indonesian market is a momentous occasion. We believe that their innovative range of musical instruments aligns perfectly with the needs of the Indonesian market—a country with a rich musical heritage and a burgeoning demand for quality musical instruments. Our collaboration is underpinned by a shared vision to empower musicians by providing them with the tools they need to realize their musical dreams.”

The strategic partnership between Donner and Galestra is expected to leverage the latter’s extensive distribution network and deep market insight to ensure that Donner’s instruments are accessible to musicians throughout Indonesia. This collaboration is not just a business venture; it is a commitment to enriching the musical landscape of Indonesia and supporting the growth of its music community.

Additionally, Donner and Galestra are excited to announce the opening of the Donner flagship store located in downtown Jakarta city. This flagship store is a significant milestone for Donner in Indonesia, serving as a hub for musicians to explore, experience, and purchase Donner’s wide range of musical instruments. It symbolizes Donner’s dedication to making music more accessible and provides a tangible touchpoint for the brand in Southeast Asia.

With Indonesia being the first country in the Southeast Asian region to enjoy Donner’s musical instruments, this partnership provides Donner with the momentum it needs to capture the global musical instrument market. It represents a significant step towards realizing Donner’s mission to make music more accessible and enjoyable for everyone, reaffirming the brand’s commitment to quality, innovation, and playability.

Donner Flagship Indonesia

Location: Serenata Galeri Musik, Grand ITC Permata Hijau, Ruko Emerald no 29, Jl.Arteri Permata Hijau, Jakarta 12210

TEL: (021) 53664341

Tags: DonnerGalestra
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