Drum Workshop, Inc. (DW) is excited to announce that it has hired Matt Wechsler as Chief Marketing Officer. He will oversee the company’s global marketing function across the full Drum Workshop portfolio of brands including DW Drums and Hardware, Latin Percussion (LP), Gretsch Drums, Pacific Drums and Percussion (PDP) and Slingerland. In this new role for the company focused on driving strategic growth, Wechsler will be tasked with brand management, consumer marketing, communications, digital and social media, content, customer service, education and artist relations.
“In addition to Matt being a lifelong drummer, he brings an impressive range of experience in strategic, multi-brand marketing from multiple industries to Drum Workshop. I am incredibly excited to have Matt join our executive team leading DW through our next phase of growth,” said Chris Lombardi, CEO of Drum Workshop. “Matt’s track record for driving consumer engagement, loyalty and growth is truly a valuable asset to help us reach our future goals.”
Wechsler brings more than 20 years of senior-level, consumer, multi-brand marketing experience. He is joining DW from Marriott International where he was leading creative marketing globally. Earlier in his career he held marketing leadership roles both in-house and on the agency side, helping shape some of the most respected consumer brands in the world including Microsoft, Verizon, Volkswagen, Ford Motor Company, Sony and Electronic Arts. He began his career as a music journalist writing concert reviews for 7up.com and building websites for iconic artists at Capitol Records.
“I have been a fan of DW since I started playing drums at 8 years old and have tremendous admiration for all the brands in the Drum Workshop portfolio,” said Wechsler. “I couldn’t be more excited to take on this dream job bringing together my passion with my expertise. 23 years ago I sent a resume to Drum Workshop begging them for a job in marketing and today is the day that dream becomes reality.”
“I look forward to working with Don, John, Chris and the entire Drum Workshop family to continue the incredible legacy they have built. It is an honor to represent such iconic brands that continue to inspire drummers and percussionists across the globe.”
Wechsler will be based in Oxnard, CA.
