Ernie Ball, Inc. has announced the appointment of Dustin Hinz to the role of executive vice president of marketing. The announcement was made by Brian Ball, the recently promoted president of Ernie Ball, Inc., and reflects the company’s ongoing momentum-building endeavors.
Hinz represents a major addition to the Ernie Ball executive team and will lead marketing and brand strategies for the Ernie Ball and Music Man brands. A longtime Guitar Center executive, Hinz most recently held the position of vice president brand experience, marketing and media production. Well recognized across the industry for his successes, Hinz boasts more than 20 industry awards and honors to his credit in 2014 alone. Hinz took top honors for Guitar Center’s content work at the Content Marketing Awards, Telly’s and MarCom Awards and was a finalist for PRN’s 2014 Marketing Professional of the Year.
At Guitar Center, Hinz was the driving force behind a number of successful campaigns in brand and entertainment marketing, creative and artist empowerment programs. Hinz helmed Guitar Center’s original content development, bringing to life several global television and online programs including the award-winning music television series Guitar Center Sessions on DirecTV, the At: Guitar Center webseries, and the nationally syndicated radio show Connections Made by Guitar Center. Other programs spearheaded by Hinz include the 2014 “All We Sell is the Greatest Feeling on Earth” marketing campaign featuring Questlove, Metallica’s James Hetfield and others; the brand’s acclaimed artist empowerment programs including Singer-Songwriter, Guitar Center and Converse’s Get Out of the Garage, Drum-Off and Your Next Record series, as well as leading all of Guitar Center’s national TV and radio advertising creative and production.
In his new role at Ernie Ball, Hinz will develop and direct innovative marketing strategies to further the Ernie Ball brand experience. He will focus on content creation and entertainment programs designed to spotlight the Ernie Ball culture, dedicated fan-base, industry-leading product assortment and retail partnerships.
