Ernie Ball is about to launch its first-ever string range with a guarantee against breakage or rust.
Paradigm is the most advanced string technology ever created, according to the firm, and the first-ever to come with a fully-backed guarantee – if Paradigm strings break or rust within 90 days of purchase, they will replace them free of charge.
Retailing for $14.99, Paradigm strings come in a variety of Ernie Ball’s most popular gauges for both electric and acoustic and will be available for pre-order from 1st March.
“Creating the technology behind Paradigm required our engineers to dig deeper than ever before to investigate and improve every facet of what goes into making a string,” said Ernie Ball president, Brian Ball.
“Paradigm technology represents a new level of strength and longevity while continuing to deliver the tone that only Ernie Ball is known for. They also feature a combination of our proprietary Everlast nanotreatment coupled with a breakthrough plasma process that further enhances the corrosion resistance like never before. More than five decades after my grandfather pioneered the electric guitar string, we’re proud to continue with the same passion, commitment and dedication to innovation with Paradigm.”
