Ernie Ball Picks Eko as Italian Distributor

Ernie Ball has appointed Eko Music Group as its exclusive Italian distributor, effective 1st January, 2018. 

Eko takes over from former distributor Mogar Music Group. Brian Ball, President of Ernie Ball, said the move further underscores the firm’s ongoing expansion and growth as part of its strategic business plan. 

He said: “Ernie Ball, Music Man and Sterling by Music Man have a rich history of developing products that have consistently redefined performance capabilities for players, and our distributors play a major part in getting our products to market and ultimately in the hands of musicians,” stated Brian Ball. “As part of our long-term strategic business plan, we are committed to discovering and working with innovative, forward thinking partners in the rapidly evolving retail landscape who have strong ties to the local market and reinvent the traditional distributor model. Eko has a reputation of providing unparalleled service and support, paired with strong marketing vision and brand strategy to ensure the growth of our business in their territory.”   

Stelvio Lorenzetti, CEO of Eko Music Group added: “We are honoured that one of the world’s leading groups in music instruments has entrusted the distribution of its products to Eko Music Group. Ernie Ball and Music Man are prestigious brands, known and appreciated by guitarists; Eko Music Group, the leader in distribution of musical instruments in Italy, knows this market and will enthusiastically help Ernie Ball with its growth and expansion plan.”