ESP Guitars Teams with Fanaply to Offer Debut Series of NFTs

ESP Guitars has announced the availability of the company’s first set of digital collectible non-fungible tokens (NFTs). The three NFT designs in this debut series commemorate ESP USA’s recent limited-edition Pyrograph Series guitars. ESP is working in partnership with Fanaply, a leading developer of eco-friendly NFTs in music, sports and entertainment.

“Since the start of ESP, our customers have included many musicians who appreciate collecting rare instruments and music memorabilia,” says Matt Masciandaro, president and CEO of the ESP Guitar Company. “The Pyrograph NFTs are perfect for anyone who wants to have verifiable ownership of collectible art that’s based on some of our most intricate guitar designs ever.”

“We’re thrilled to be bringing limited-edition digital assets to ESP’s fans and customers,” said Grant Dexter, co-founder and CEO of Fanaply. “NFTs offer innovative companies like ESP a new and creative outlet in which to offer fans additional visions of their creative minds while offering fans true digital ownership for the first time. We’re so excited to celebrate these amazing guitar designs in digital form. Our NFTs are built for real music fans, and they are inclusive and environmentally friendly!”

A non-fungible token (NFT) is a unique and non-interchangeable digital asset that uses blockchain technology to establish a verified and public proof of ownership of the asset. The unique identifying codes and built-in authentication for each NFT allow them to offer value as collectable or tradable/salable items.

Limited to 30 pieces available of each design, the Pyrograph NFT Series offers motion artwork derived from ESP USA’s limited-edition Pyrograph Series guitars. The three debut NFTs from ESP commemorate the M-I FR-DLX Skulls & Crows, M-II HARDTAIL Great Wave, and TE-II HARDTAIL Snake Skin guitars. Ideal for creative inspiration in the NFT format, these guitars employ intricate artwork that is painstakingly applied by hand using magnifying lenses and custom pyrography tools by acclaimed artist Dino Muradian.

The NFT collection includes:

The Pyrograph NFT Series is available for direct purchase via the Fanaply website at https://fanaply.com/espguitars. More information on the Pyrograph NFT designs can be found at the ESP web site at espguitars.com.

In 2021 alone, Fanaply has launched official NFTs for American Express and Grammy-nominated artist SZA, NASCAR teams 23XI Racing and JTG Daugherty Racing, the 2021 Kentucky Derby and Churchill Downs Racetrack, NHL teams New Jersey Devils, Nashville Predators and Florida Panthers and Misfits Gaming Group.  In 2019, Fanaply announced its first endeavor in the live events and entertainment space via a partnership with Coachella Valley Music and Arts Festival, powering their digital collectibles program.

Fanaply has the most environmentally friendly NFTs and has built a system that dramatically reduces the impact of energy consumption. They have recently partnered with Offsetra to completely eliminate any residual emissions and are now 100% carbon neutral.

Fanaply also believes the future of NFTs is an accessible one, where people can afford to buy them and purchase with credit and debit cards.