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ADAGIO Italy Adds K.H.S. Brands 

Christian Wissmuller • MMR Global • February 14, 2020

ADAGIO Italy is taking over the distribution of several KHS owned brands in Italy, which includes JUPITER, XO Brass, ALTUS, AZUMI, MAPEX, WALDEN, HERCULES, LANIKAI and KOHALA.

M. Casale Bauer S.r.l.  previously handled the brands supplying the Italian market with standard and professional instruments and also with stands and accessories. “We have had a long and trusting relationship with CASALE BAUER and we are very grateful to the owners and employees. Even if we understand the decision to go new ways, we look back with appreciation on the past years”, said Mr. Glen Lin and Mr. Wolfgang Hoffmann, in charge of the European distribution of affected brands.

ADAGIO Italy CEO, Mr. Daniel Alorda Derksen expectantly commented: “We are happy about the new possibilities. Our team is motivated and will receive extensive product training and brand presentations in the coming weeks. We look forward to offering our outstanding sales and service support to these new brands in our assortment.”

The JUPITER range is mainly student and advanced level of all wind instrument categories, while XO Brass is a brand offering professional brass instruments. ALTUS and AZUMI flutes are a range of high and semi professional flutes with high acceptance in the world and an exceptionally good image. MAPEX drums & hardware including the high end BLACK PANTHER Design Lab Series, targets at professional and working drummers. HERCULES stands and accessories are worldwide highly recommended and the innovative trustful solution for musicians looking for best performing support on stage and at home. The LANIKAI Ukuleles are specialized in providing instruments for discerning musicians requiring dependability, payability and style; whether song-writing, recording, or on stage. KOHALA Ukuleles & Guitars are designed to encourage new musicians of all ages. Each instrument provides enhanced construction and features to inspire and support continued musical growth.

Following the agreement with K.H.S. and the European Distribution Centre ‘QS-MUSIC’, ADAGIO Italy will start distribution from March 1st, 2020.

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