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Blue Mics Expands Hal Leonard Distribution Coverage

Christian Wissmuller • MMR GlobalUpfront • January 10, 2020


Blue Mics and Hal Leonard at a MasterClass clinic at Blackbird Studios in Nashville. (from L-R) Tim Wright (HL sales), Peter Carlson (HL Sales Manager – Tech division), Mark Rubel (Co-Director of Education for Blackbird Academy), John VonRentzell( Blue Mics Head of Sales – AMR region)

Blue Microphones, a market leader audio production products, announced that Hal Leonard will serve as principle distribution partner for Blue in Canada and Latin America. The announcement came from Mike Huckler, Head of Pro Sales for Blue Mics and Brad Smith, VP of MI Products at Hal Leonard.

Since 2012, Blue Mics and Hal Leonard have had a highly successful US distribution partnership. In that timeframe, Blue has carved out a major market share in the audio production industry producing award-winning mics, including the Ember XLR Studio Condenser Mic and Yeti Pro USB Studio. Hal Leonard has also become a major player in reseller services, distributing an impressive line-up of MI products for major brands, including Avid, Gretsch, Remo, and more.

Huckler says, “Hal has been a trusted partner in the US for Blue since 2012, and in parts of Europe and Australia for several years. We feel the opportunity to utilize their distribution reach is a natural extension of our partnership and growth strategy. Hal works closely with both retailers and the education channel, supporting the growth of music education through technology, which aligns with our vision to increase our sales footprint and revenue growth plan. We expect they will have similar success in the expanded territories as well.”

Smith added, “Professional and amateur recording artists, engineers and students love Blue Mics. As the market grows for recording, live music and emerging markets like podcasting and gaming, we are well-positioned to serve our dealers and their customers’ needs. Canada and the Latin American countries are exciting growth areas for the MI division. Blue is a perfect complement to our other brand name lines. Also, our staff is already super knowledge of Blue so we can help take that support and promotional activity to a new batch of resellers.”

Retailers interested in stocking Blue microphones can call the Hal Leonard E-Z Order Line at 1-800-554-0626.

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