GC Appoints Balwada as Sr. VP, CTO

Guitar Center (GC) announces the appointment of Ravi Balwada to the position Senior Vice President, Chief Technology Officer.

In his new position, Balwada will be responsible for technology resources across the Guitar Center organization. His strong understanding of software products and platforms, as well as foundational systems in infrastructure and ERP, will drive technology innovation and customer value in support of Guitar Center’s strategic initiatives.

Balwada is a digital technology leader with more than 25 years’ experience across multiple industries, including high-tech, retail and SaaS. His retail experience includes serving as Global Vice President, Digital Engineering & Operations at Best Buy, where, among other accomplishments, he defined their Enterprise Cloud Strategy.

Immediately prior to joining Guitar Center, Balwada was Senior Vice President, Technology, Software and IT at Gogo, where he provided strategic leadership and devised the long-term vision for their software technology organization. He earned his bachelor’s degree in Engineering from Birla Institute of Technology.