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Korg USA Promotes Piccolo to Director of Brand Management

Christian Wissmuller • People • November 10, 2020

Korg USA Inc. announces the promotion of Brian Piccolo to Director of Brand Management for all of Korg USA’s brands. Piccolo, who formerly directed the management of Korg USA’s guitar brands, officially joins the executive management team in his new position. As he approaches his 10-year anniversary at the company, Piccolo is now tasked with overseeing the strategic growth as well as the product development plan and execution for the entire Korg USA brand portfolio.

Brian Piccolo is a respected brand manager with more than 20 years’ industry experience. He earned his retail stripes during a six-year tenure in Sales/Customer Service at Victor’s House of Music. He then advanced to District Sales Manager positions, first at Taylor Guitars and later at U.S. Music Corp/Marshall USA, in which he was responsible for the Pacific Northwest Territory. Piccolo arrived at Korg USA in March 2011 and as Director, Guitar Brands Management, took on the responsibilities of creating, leading, and executing the overall strategic growth and product development plan for the guitar-related Korg USA brand portfolio.

In his newly appointed position of Director of Brand Management, Piccolo will be responsible for maintaining the performance status of all of Korg USA’s brands, including overall market share, sales, and profits. The brands under his jurisdiction include electronic instruments, amplifiers, DJ and production tools, keyboards, synthesizers, guitars, tuners, strings, accessories, and more.

Korg USA’s executive management team eagerly welcomes Brian Piccolo into their ranks and looks forward to collaborating with him on 2021 branding initiatives.

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