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Pearl Announces U.S. Distribution Deal with Swedish Drumstick maker Wincent

Christian Wissmuller • MMR GlobalUpfront • October 9, 2020

Pearl Corporation together with Wincent Drumsticks announce a distribution partnership to grow the availability and awareness of Wincent products in the U.S. market.

“Wincent Drumsticks is honored and proud to join forces with Pearl Cooperation as our high-profiled MI distribution partner for the U.S. This will ensure greater service, reach, and market penetration of the Wincent portfolio. It has been a goal to partner with Pearl Corporation and now it is a reality, and we will make every effort to satisfy the US market” said Dan Nylén, Founder & CEO of Wincent Drumsticks.

Wincent Drumsticks was established in Sweden in 1992, with the stated goal to make the highest quality drumsticks, brushes and rods. The sticks are manufactured using a stone lathing process with a unique wax protection applied that compliments the feel and durability of the sticks. Each pair of Wincent sticks is butt-end branded with the stick size, so when you look down into your stick bag the various sizes are easily identifiable.

“Last year we had a meeting with Dan and our entire team at Pearl was blown away with their product. Wincent is a legendary European brand, but the Hickory they use to make their sticks, comes from right up the road from us, in Bowling Green, Kentucky. We tested and scrutinized the sticks and player after player commented about how great the sticks felt and how long they lasted. We did not go looking for this opportunity but based on the superior quality of the product it seemed like this is the right time for Pearl USA to get into the drumstick business” adds Glen Caruba, Pearl VP of Sales and Marketing.

The Wincent product portfolio includes drumsticks, brushes, rods, mallets and percussion accessories like practice pads, drum keys, stick grips and tone gel. Pearl will begin accepting orders for Wincent products immediately and has inventory ready to ship.

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