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Taylor Names Yamek Key Accounts Manager

Christian Wissmuller • People • May 6, 2019

Taylor® Guitars has announced the hiring of longtime music industry veteran Craig Yamek as a key accounts manager within its North American sales organization. Yamek joins Taylor following a record year in 2018 and at a time when demand is surging behind the launch of the company’s revolutionary V-Class bracing system. Yamek will be leading Taylor’s relationship with Guitar Center and its 293 retail locations across the country.

With more than 22 years of experience, Yamek is well-versed in the music industry’s sales world. His breadth of expertise includes a deep understanding of handling national accounts and overseeing partner performance, executive relationships, and high-level contract negotiations. Yamek is also a seasoned musician; he holds a degree in music education from Bowling Green University and has worked as a professional studio musician and as a touring musician with Tiffany and New Kids on the Block.

“We’re thrilled to have Craig join our team,” says Dave Pelletier, Taylor’s director of Sales. “It’s a particularly exciting time for our company as we continue to innovate and especially as demand for our products is higher than ever. Craig’s extensive industry experience and knowledge will be a valuable addition as we continue to grow.”

As a Key Accounts Manager, Yamek will be the primary liaison between Taylor and Guitar Center. He will be responsible for the product assortment for all of Guitar Center’s retail locations nationally as well as the online assortments for and

“I’m so excited to be joining the Taylor team,” says Yamek. “The commitment Taylor shows to its retail partners is truly unparalleled. Together with Taylor’s industry-leading product innovation and sustainability initiatives, this promises to be a deeply rewarding place to work.”

In his role, Yamek also will coordinate strategic plans, go-to-market tactics, first-to-market and exclusive product opportunities, and channel promotions that meet the financial objectives for Taylor and Guitar Center. Additionally, Yamek will serve as a brand ambassador and product trainer in Guitar Center stores and contact centers.

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