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Warwick GmbH to be Exclusive Licensee for Sadowsky Guitars Ltd.

Christian Wissmuller • MMR Global • December 16, 2019

With over 80 years of combined experience in traditional instrument craftsmanship, Roger Sadowsky of Sadowsky Guitars and Hans-Peter Wilfer of Warwick GmbH of Germany have teamed up to bring a full range of quality instruments and accessories to musicians worldwide under the Sadowsky brand name.

“I started in this business as a one-man shop, with the luxury of spending all of my time doing what I love most—crafting instruments. As the demand for my instruments increased, my role morphed beyond my workbench. After 40 years of working six days a week running the business, I’m thrilled that this partnership with Warwick will enable me to return my focus to custom-built instruments while introducing our instruments and accessories to more musicians than ever before,” Roger said from his New York City shop.

Known for incomparably fine and effective working tools for professional musicians, Roger Sadowsky felt that finding a partner with the same reputation for impeccable quality and design as well as outstanding customer service was essential. He awoke one morning in early January with the inkling that Hans-Peter Wilfer of Warwick might be the “one” to partner with, having become aware of Warwick’s significant capabilities and successes. After meeting at the 2019 NAMM show, Roger visited the carbon-neutral Warwick facility in Markneukirchen, Germany. It was there that Roger met Marcus Spangler, Director of Manufacturing and R&D for Framus & Warwick. Roger and Marcus quickly bonded over their shared belief that wood is the foundation for making a great instrument.

With the new partnership, Roger will remain the visionary behind Sadowsky Guitars, with Warwick taking on the task of manufacturing and worldwide distribution. This arrangement allows Roger to remain close to the process while making available several lines of basses, strings and accessories at a wider variety of price points.

“I am very proud to announce this exclusive licensing agreement with Warwick GmbH of Germany. The agreement will allow me to return to my roots and spend more time at my workbench while allowing more players to have access to my instruments than ever before.”

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