Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Fender Adds First Ever Chief Marketing Officer

Christian Wissmuller by Christian Wissmuller
April 30, 2015
in People
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Fender Musical Instruments Corporation is hiring its first chief marketing officer (CMO) to lead the company’s global marketing strategies and initiatives. Evan Jones is tasked with building deeper consumer connections with Fender® and its portfolio of brands.

“Hiring our first CMO is another milestone in our long-term plan to continue to engage consumers in unique ways with the Fender brand. We are incredibly excited to have Evan’s multi-brand experience, leadership and passion for Fender leading our strategic marketing efforts,” said Scott Gilbertson, who joined Fender as interim chief executive officer in Spring 2014 after private equity firm TPG Growth invested in the company in 2012. 

ADVERTISEMENT

To this exciting time in Fender’s history, Jones brings more than 18 years of experience leading omni-channel marketing efforts for global companies in the sports, gaming and lifestyle sectors. He most recently served as CMO of New Era Cap Co., and prior to that held marketing roles with Nike, Inc.; DC Shoes and Activision. Now Jones will bring his passion for music and Fender together with his years of experience marketing other iconic brands. 

“I’m thrilled to be joining the Fender family to further build and lead our marketing and consumer engagement capabilities. I have a deep appreciation for the authenticity and evolution of Fender, and it’s an honor to join the team,” said Jones.

“We know the artists and consumers who play our instruments have a tremendous passion for what we make, and we know the landscape of musical expression is changing. I look forward to making sure our musicians continue to feel the same way about their Fender instruments as I always have, and inviting more of the next generation of potential musicians to join the Fender Brand.”

Jones will be based in Burbank, California.

Tags: Evan JonesFender
Previous Post

Peavey Supports Racing for Cancer and Indy Family Foundations

Next Post

Roland Supports Light Up the Blues Concert

Related Posts

People

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
People

Casio America Announces Retirement of Stephen Schmidt, Vice President of Electronic Musical Instruments

August 21, 2025
People

Chad Plageman Appointed Regional Sales Manager for Allen & Heath USA, Central Territory

August 15, 2025
People

Lectrosonics Appoints Nick Haring as Eastern U.S. Regional Sales and Technical Manager

August 15, 2025
John Kelley
People

Godin Guitars Appoints Musical Instrument Supply Consultants for Southeastern U.S. Sales Representation

August 11, 2025
People

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025
Next Post

Roland Supports Light Up the Blues Concert

Please login to join discussion
  • Trending
  • Comments
  • Latest

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?