Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Fender Introduces the New Hybrid: Acoustasonic Player Telecaster

Christian Wissmuller by Christian Wissmuller
November 16, 2021
in Fretted
0
Acoustasonic Player Telecaster

Acoustasonic Player Telecaster

938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

 

Acoustasonic Player Telecaster

Fender Musical Instruments Corporation (FMIC) recetly continued its expansion of the Acoustasonic® series with the launch of the Acoustasonic® Player Telecaster® guitar. As the latest addition to the line, the Acoustasonic® Player Telecaster® embodies the spirit of ambitious innovation that Fender was built on over 75 years ago. Combining pristine acoustic and electric tones with legendary Fender feel, it is a powerful tool for guitar players from the studio to the stage. Handcrafted in Ensenada, Mexico, the Acoustasonic® Player Telecaster® represents a new era in Fender craftsmanship and innovation – designed for the next generation of musicians who want an inspiring instrument with a diverse set of sounds at an accessible price.

ADVERTISEMENT

After five years of planning, building and refining the model, the Acoustasonic® Player Telecaster® is designed to inspire and invoke creativity like its American-made predecessor. With a simplified set of features consisting of a 3-way Voice Selector and one powerful Blend Knob, the Acoustasonic® Player Telecaster® is Fender’s most streamlined hybrid model yet. A powerful pickup system designed in collaboration with Fishman® allows players to flip seamlessly between big electric tones and iconic acoustic voicings, while the fully hollow, naturally-resonant Telecaster® body offers rich acoustic warmth when unplugged. Priced at $1,199, the Acoustasonic® Player Telecaster® is the most accessible Acoustasonic® guitar yet, specifically designed to reach younger demographics and make musical creativity more obtainable from live performances to studio sessions and songwriting.

“Through the success of our American Acoustasonic® series, we saw that the modern musician demands flexibility and efficiency in their creative pursuits,” said Billy Martinez, Fender VP Category Manager, Acoustic and Squier Division. “Our dedication to expanding our Acoustasonic® platform allowed us to meet this demand and, at the same time, create more accessibility. With iconic acoustic voicings, big electric tones and one powerful blend knob, the Acoustasonic® Player Telecaster® rises above artists demands allowing the player to go from acoustic to electric with ease in our new all-in-one guitar.”

The Acoustasonic® Player Telecaster® is a true sonic shape-shifter, emulating the artists who play it. To prove it, Fender assembled a diverse and dynamic line-up of artists to showcase everything the guitar has to offer. From its true hybrid nature to its many shape-shifting forms (studio tool, stage-ready performer, songwriting partner and beyond), this guitar feels equally at home in the hands of enigmatic songwriters like Lucy Dacus and Conan Gray as it does on the experimental pop anthems of Self Esteem and the dance-floor disco of SG Lewis. It can inhabit the glam-rock rebellion of Jesse Rutherford one minute and the timeless soul of Jordan Mackampa the next. Powerful enough to forge brand new genres with Danny Felix and nuanced enough to accompany the contemplative folk of Faye Webster.

These artists will take part in Fender’s campaign launching the Acoustasonic® Player Telecaster®. In a new serialized content series, Re-Creation Remixed, Conan Gray, Jordan Mackampa, Jesse Rutherford, Faye Webster, and more will perform songs that inspired their careers while utilizing the technology of the Acoustasonic® Player Telecaster®. Fender will also support the launch with another installment of its Versatile by Design series, exploring the design, construction and operations of the brand new Acoustasonic® guitar facility built in Ensenada, Mexico. The series will showcase the beauty and history of the world class craftsmanship Ensenada holds, including an interview with Melissa Dougherty and an in-depth tour from Fender’s product managers on the ground in the new factory. Episode 1 features Fender EVP of Product Justin Norvell as he talks through the streamlined, powerful features of the guitar, and the creative potential provided by each of the six voices in three pairings.

Born out of a constant drive to innovate, the well-received Acoustasonic® platform required building an entire new factory from the ground up to make this new extension of the series  platform. The new building sits on its own parcel in Ensenada, Mexico, adjacent to Fender’s long-standing Mexico factory which has been building Fender® guitars for 35 years. The new Ensenada factory, which is now 43 percent larger than Fender’s Corona factory, will handle all things for “Made in Mexico” that are on the Acoustasonic® Player platform. In addition to helping meet the global demand for the Acoustasonic technology, the additional factory location will bolster the Ensenada community by adding over 100 jobs with room to grow in the future.

“The expansion of the Ensenada factory has been a 26-month long journey, but one that’s been completely necessary to make Acoustasonic technology available to a widespread audience of players around the world,” said Ed Magee, EVP Operations at Fender. “We have an incredible depth of engineering, operations and guitar building experience in Ensenada and this investment  gave the team an opportunity to tackle a brand new guitar manufacturing process to meet the growing creative needs of our players.” 

“We are proud to have the latest Acoustasonic® guitar, an incredibly high-caliber instrument, coming from our world class factory in Ensenada, Mexico. This will pave the way for future growth of Fender Acoustics as we continue to push the boundaries of true sonic innovation and open the doors to new creatives in search of an affordable hybrid guitar,” remarked Billy Martinez.

Top highlights include:

  • A simplified feature set consisting of a 3-way Voice Selector and a powerful Blend Knob, the Acoustasonic® Player Telecaster® (APT) is our most streamlined Acoustasonic® model yet.
  • A powerful Fender and Fishman®-designed pickup system allows you to flip seamlessly between electric and acoustic voicings, while the fully-hollow, naturally-resonant Telecaster® body offers rich acoustic warmth when unplugged. The guitar’s body feeds the Acoustic Engine with its naturally loud and resonant design. It also makes plenty of sound unplugged – perfect for a couch jam or songwriting session.
  • Modern N4 noiseless pickup provides authentic Fender electric tones without the hum.
  • Features 3 unique voice pairs for a total of 6 “best-of” acoustic and electric voicings that can be played solo or blended to create all-new sounds.
  • Premium construction elements like the waterfall sound hole, forearm contour, scalloped heel and recessed backplates are designed for sound, comfort and visual appeal.
  • New colors like Butterscotch Blonde, Shadow Burst and Arctic White – plus more neutral tones like Brushed Black.
Tags: Fender
Previous Post

Mapex Celebrates the Late Ralph Peterson with the Release of the Black Panther ‘Onyx’ Snare Drum

Next Post

Billie Joe Armstrong Les Paul Junior from Epiphone

Related Posts

Fretted

PRS Guitars Releases 40th Anniversary Custom 24 Satin Limited Edition

August 19, 2025
Fretted

Washburn Guitars Introduces New Model in Festival Series

August 15, 2025
Fretted

Fender Launches The American Ultra Lux Vintage Collection

August 12, 2025
Fretted

PRS Guitars Releases Special Limited Edition of the CE 24

August 12, 2025
Fretted

PRS Guitars Announces Four Fresh Colors for the SE Silver Sky

August 8, 2025
Fretted

D’Angelico Guitars Launches 60th Anniversary Grateful Dead Collection

July 29, 2025
Next Post

Billie Joe Armstrong Les Paul Junior from Epiphone

Please login to join discussion
  • Trending
  • Comments
  • Latest

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?