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Filling/ADG Axis Adds New Foxgear Brand

Ronnie Dungan by Ronnie Dungan
December 12, 2018
in MMR Global
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Filling Distribution and Audio Distribution Group have added the new Italian brand Foxgear to their distribution alliance in Europe.

Foxgear founders Chicco Bellini and Ugo Baroni both have decades of experience and expertise in designing pedals and amplifiers. Following on from their original brands own successes (Gurus, Baroni Lab), they decided to start Foxgear in an effort to deliver on end users requests for the same quality of product but in a more compact and affordable format.

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Boasting a standard 5-year warranty on all pedals, the brand is already supported by prominent artists such as Steve Lukather, Doug Aldrich and Guy Pratt, for whom they designed a signature tremolo model called the Knee Trembler.

Chicco Bellini, CEO of Foxgear, commented: “At the Music China exhibition, we started discussions about some new important partnerships for our biggest markets, and signed agreements with several new distributors in Europe, China, South America and Australia. We are really happy and proud about our new partnership with Filling Distribution who will take care of Europe, excluding Italy, for our brands. We found them to be a great team of passionate and specialised people, able to share the story and the project behind our brands and products.”

Julien Carlier, founder of Filling Distribution, added: “Having known Gurus for quite some time and having had the opportunity to hear and play their wonderful Echosex Delay, we at Filling Distribution were very impressed when we discovered the Foxgear brand for the first time in September. With their very cool looking, great sounding and well featured effects, we were easily convinced that we wanted to enter into a collaboration with them on this new brand.”

Tags: Audio Distribution GroupFilling DistributionFoxgear
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