Fishman Expands Artist Relations, Led by Industry Veteran Kenny Barnwell

Fishman, a global leader in tone innovation and musical performance technology, has announced the expansion of its Artist Relations Division with a new office based out of Rock Nashville. The new hub will serve as a creative center for artist collaboration, content creation, and tone development under the direction of Kenny Barnwell, who joins the company as Artist Relations Manager.

With more than 20 years of experience in the touring and live events industry, Barnwell brings deep relationships, technical expertise, and an authentic understanding of the artist experience. His career includes working with internationally recognized artists such as Jonas Brothers, Justin Bieber, Ariana Grande, Alicia Keys, Bon Jovi, and Seal, as well as producing and consulting across multiple areas of the live entertainment industry.

From the new Rock Nashville Tone Lab, Barnwell will lead Fishman’s artist engagement strategy by building genuine connections between artists and the brand, supporting tone exploration through hands-on sessions, and developing Fishman’s new Artist Collective community. “For me, Fishman has always been more than just getting my artist gear,” said Barnwell. “It’s about helping artists sound their best on stage, in the studio, and everywhere in between. My goal is to help them be inspired by what’s shaping their tone. This new chapter is about deepening that relationship, creating space for authentic collaboration, and celebrating the artists that endorse Fishman.”

The Fishman Tone Lab at Rock Nashville will also serve as a creative content studio, product testing environment, and home for artist sessions, workshops, and beta testing initiatives. This expansion reinforces Fishman’s ongoing commitment to supporting its artists across all genres while extending its presence in one of the world’s most vibrant music communities.

“Kenny embodies the spirit of what Fishman stands for: innovation, authenticity, and a real connection with the artist,” said Jason Cambra, COO of Fishman. “His experience, heart, and industry perspective make him the perfect person to lead this next evolution of our Artist Relations program.”

Barnwell’s appointment marks a new era for Fishman’s artist engagement strategy, bringing the company’s legacy of tone innovation closer to the creative community that inspires it.