Floyd Rose Marketing and AP International have announced that they have hired industry veteran Lou Vito to handle artist relations at the company.
This move shows a continuing commitment by company president Andy Papiccio to continuing building the brand by growing and strengthening ties to both professional artists and consumers alike.
Previously Mr. Vito has represented other companies such as Gibson Guitars, PRS Guitars, QSC Audio, Eastwood Guitars, and many others. If you’ve seen the movie “School of Rock” or have watched primetime television in the past ten years, then you’ve seen the product placement work of Mr. Vito. He has had credits in feature films, pop music, Emmy-winning TV programs, and on live music stages around the world.
Lou Vito started the independent firm A/R Soulutions in 2008. After working as an East Coast representative for both Gibson Guitars and Fender Musical Instruments for many years, starting an independent artist relations firm was a natural progression with the contacts and talent in his rolodex. A longtime guitar and amp buff, Mr. Vito also sits on the editorial board of the guitar industry bible “The Tonequest Report”.
As a manufacturer and distributor for many product lines including Floyd Rose, ProRockGear, Haramis Musical Hardware, Pure Tone Technologies, Kahuna Ukuleles, and much more, the addition of Mr. Vito is a welcome one at AP International: “Lou will be bringing his unparalleled experience in artist relations to the world’s most infamous tremolo system and the multitude of brands we have here at AP. We are very excited to see this new chapter unfold,” says Mr. Papiccio.
