Focusrite Celebrates 10 Years of Scarlett Interfaces with New Marketing Initiatives to Help Support MI/Pro Audio Retailers

Focusrite is kicking off a retrospective of its Scarlett range of USB audio interfaces, officially marking their 10^th anniversary in fall 2021. This initiative will feature multiple media campaigns, giveaways and other events over the next several months. This dedicated marketing effort will continue to build on the strength of the Scarlett range, the world’s best selling USB audio interfaces. It will drive traffic into MI/pro audio retailers by further raising awareness of the line via a strong presence across traditional print, digital and social media.

In the past decade, Scarlett interfaces have found their way into both home and professional studios worldwide and have enabled millions of musicians, songwriters, and producers to record, mix, and play back audio in studio quality anywhere, any time. Thanks to over four million users across 250 countries and territories around the world, the high-quality audio offered by Scarlett has helped make more records than any other interface in history.

First up is “10 Years of Making Records,” a seven-day celebration of Scarlett starting Oct. 4. Focusrite will be spending this week telling the story of Scarlett and running a different giveaway every day. These daily giveaways involve products from Focusrite and other brands in the Focusrite Group including Novation and ADAM Audio, as well as several other premier pro audio and lifestyle brands. Each contest and its prizes will be live for 24 hours, starting on Oct. 4. For your chance to win, and for complete rules, visit https://focusrite.com/en/news/scarlett-ten-years-making-records-giveaway starting October 4, 2021, and each day until October 10, 2021, and simply fill out the form to enter each daily contest.

Launching Oct. 7 is the “Never Stop Creating” campaign, a series of video performances centering around the breadth of creators who use Scarlett to achieve their ambitions. Each week Focsrite will be spotlighting a different artist (Pocket Queen, Lauran Hibberd, The Snuts and more) and sharing their stories, experiences and relevant music-related tips. Visit the campaign homepage at https://focusrite.com/never-stop-creating and bookmark the campaign video playlist at https://youtube.com/playlist?list=PLvKUXEQ5tcx7CVX2mK4oqK2u9-g5BMTsX.

October 11 sees the launch of the “The Bedroom” campaign. This will showcase a modern and inspiring series of performances with up-and-coming artists. These videos are glossy, super high-quality clips, shot in Focusrite’s hyper-real bedroom recording space. Each of the artists has recorded two songs with Focusrite, and these will be released every two weeks starting October 11.