The 2016 Music China show will be expanded to 10 halls, occupying 113,000 sqm of the exhibition area at the Shanghai New International Expo Centre in China from 26th – 29th October.
Judy Cheung, deputy general manager of Messe Frankfurt explained: “The demand for musical instruments in China is enjoying substantial growth, mainly driven by an expanding market and enhanced aesthetic appreciation of quality musical instruments. The increasing importance of music education in schools in recent years is also one of the many factors stimulating the demand for all kinds of musical instruments. In view of that, we will also be welcoming a bigger hall for bowed instruments this edition on top of last year’s expanded halls for pianos as well as woodwind and brass instruments. The larger halls and positive market response reflect that Music China is the ideal platform to reach all segments of the musical instrument market.”
According to the organiser, the floor space for pianos as well as woodwind and brass instruments is already fully occupied, and global notable brands are planning to return to Music China in the upcoming edition, such as Alfred, BG, Blüthner, Casio, D’Addario, Fazioli, Fender, GEWA, Ibanez, Kawai, Ludwig, Marshall, Medeli, Music Sales, Ovation, Pearl, Pearl River, Petrof, PRS, Roland, Samick, Schimmel, Steinway, Tama, Taylor and Yamaha.
Long-standing international groups and pavilions are also actively planning their participation this year, including those from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK.
For more details about Music China 2016, visit www.musikmesse-china.com or send an email to music@hongkong.messefrankfurt.com.
