Guitar Center (GC) has announced two new additions to its Marketing and eCommerce teams: Erica Moran has been appointed vice president of Marketing, and Bob Buckborough has been appointed vice president of eCommerce.
In her new role, Moran will lead Guitar Center’s marketing efforts, including email marketing, retail and category marketing, visual merchandising, and media and partnership marketing. Moran joins Guitar Center with over 20 years of continued success in marketing, having developed and executed comprehensive direct and online marketing efforts for multiple Fortune 500 companies including Stride Rite and PetSmart. Most recently, she served as a Retail and Digital Marketing Consultant for ACIRE Consulting Group located in Phoenix, Arizona. She was a former chairman and is a current member of the CRMC Retail Advisory Council and is a Board Member of the Phoenix Symphony. Moran was named one of the Top Women in Cross Channel Retail by Retail Online Integration and was the winner of the “NY Innovates Award” in 2004. She received her Bachelor of Arts in Communications from the University of Massachusetts, Amherst, MA and graduated with honors.
In Buckborough’s new role, he will lead Guitarcenter.com and MusiciansFriend.com, along with marketplace efforts and eCommerce operations for the company. Buckborough brings to Guitar Center 20 years of experience and skills in developing successful omni-channel plans for both retail and wholesale divisions. He’s a believer in company culture driving company brand narrative. Most recently, he served as the Vice President of eCommerce at West Marine, where he worked to create omni-channel digital strategy and brand repositioning. Buckborough served on the Board of Directors for the Sail America trade organization and is a Founder of the Hybris North America User Group. He is also a member of the Shop.org Digital Council. He received his Bachelor of Arts from LeMoyne College in Syracuse, New York.
