Guitar Center, Inc (GCI) has promoted Kristy Porter to director of merchandising, general accessories. The announcement was made by Michael Walter, senior vice president, Guitar Center merchandising.
Porter is recognized in the industry as one of the most analytical and experienced category merchants and is respected by the vendor community she supports for her history of tenaciously driving sales in accessory categories on their behalf.
Porter’s career with Guitar Center started in 2001 as a customer service associate at the Oxnard, California store. In 2005, after four successful years as a top salesperson, department manager and assistant store manager, she moved to Guitar Center’s headquarters in Westlake Village as an assistant category manager. She was quickly promoted to category manager, general accessories, and over the past five years has helped her department grow into one of the largest in the company.
