Sound Service European Music Distribution has taken over the exclusive distribution of quirky keyboard concept ROLI Seaboard instruments for Germany and Austria.
The ROLI Seaboard is a new musical instrument which interprets the classic keyboard of a piano newly as a soft, continuous, wavelike surface. It was developed by Roland Lamb, founder and CEO of ROLI.
“The idea of ROLI and the completely new approach for the creation of an intuitive, radically novel musical instrument of excellent quality has impressed us from the very first minute,” said Guido Harding, CEO of Sound Service. “The ROLI Seaboard is the MI industry’s most innovative product of the last decade.” “We are delighted to enter into with Sound Service a partnership and to have in them a distribution partner who shares our vision of bringing a new and innovative musical instrument to market, “said Roland Lamb.
“Given the long-term partnerships of Sound Service with some of the leading brands in the music industry, we are already looking forward to work together on it with them and helping them to create a new category of expressive musical instruments.”