In this survey of over 200 MI retailers, MMR aims to get a sense for what trends are driving cable sales in 2016.
With nearly 90 percent reporting sales that are either level with, or greater than, numbers from this time in 2015, pro audio and MI cables seem to be an exceptionally robust subset within the market. And the news gets better, as nearly 78 percent noted that customers are opting for higher-cost options.
“Customers are starting to buy better quality cables as apposed to cheap imports that are price driven,” notes Dan Patterson of Roger’s Music in Fort Payne, Alabama
David St. John of Glendora, California’s Gard’s Music can see why end-users would be tempted to pony up those extra bucks: “Cable quality has gotten better over the years. Lower noise level, sturdier jackets.”
In Today’s Music Business… Time-Tested Practices Still Serve You Well