GHS Strings launched a new, global advertising campaign highlighting the benefits of their new Nitro-Pack with its “ultimate guarantee.”
The campaign features a series of images of stringed instruments using GHS strings, with three slogans emphasizing the key messagesabout their new Nitro-Packs. Within the overall campaign there are dedicated adverts for banjo, bluegrass, electric, and acoustic guitar players.
GHS has joined with a new advertising agency to produce a humorous campaign which will be rolled out worldwide over the next few months.
“At GHS we are all about the strings,” said Russ McFee, president of GHS. “We are delighted with the new adverts, which will really standout and make a statement. They are lighthearted, and that is what we want for our customers – fun in the knowledge their strings will be factory fresh when they open them.”
