GHS launches global campaign

GHS Strings has launched a new, global advertising campaign highlighting the benefits of its new Nitro-Pack with its ‘ultimate guarantee’. 

The campaign features a series of images of stringed instruments using GHS strings, with three slogans emphasising the key messages about their new Nitro-Packs. Within the overall campaign there are dedicated adverts for banjo, bluegrass, electric and acoustic guitar players.  

The firm has joined forces with a new advertising agency to produce the campaign which will be rolled out worldwide over the next few months.

“At GHS we are all about the strings,” said Russ McFee, President. “We are delighted with the new adverts, which will really standout and make a statement. They are lighthearted, and that is what we want for our customers – fun in the knowledge their strings will be factory fresh when they open them.”

To find out more about GHS Strings and the new Nitro-Pack please go to http://www.ghsstrings.com/