Gibson Brands Announces Promotion of Mat Koehler to Vice President of Product

Gibson is proud to announce the promotion of Mat Koehler to the role of Vice President of Product at Gibson Brands, reporting to Cesar Gueikian.

In his new role, Mat will continue leading the product development team, expanding his responsibility across Instruments and Sound, two key pillars of Gibson’s global brand strategy and business organization.

“Mat has been instrumental in the evolution of Gibson’s portfolio architecture and is successfully leading the way across research, design and development for all Gibson Brands,” says Cesar Gueikian, President and CEO of Gibson Brands. “He is an extraordinary custodian of our iconic past, and he will continue to innovate, empowering musicians and music lovers with new and exciting products as a steward of our future.”

“I am truly honored and grateful for the opportunity to serve as the Vice President of Product at Gibson Brands,” says Mat Koehler. “I am excited to lead our exceptional team as we embark on this new chapter, shaping the future of our industry. Together, we will continue to inspire and deliver unparalleled value with instruments and sound.”

Mat has been leading research, design and development creating new product introductions for Gibson, Custom Shop, Acoustics, the Murphy Lab, Epiphoneand Kramer. As Vice President of Product, Mat will add the responsibility of leading research, design and product development for amplifiers, effects and pro-audio, across all brands, including, Mesa Boogie, Maestro, and KRK.

Mat comes from a musical family, growing up near Les Paul’s hometown of Waukesha, Wisconsin with two uncles working at nearby musical instrument stores. Mat’s curiosity with guitars turned into a passion centered around Gibsonand Epiphone, and after running a vintage guitar business for many years, Matjoined Gibson in April of 2016. He started as a product specialist for Gibson Custom Shop and Gibson Memphis and became the Custom Shop Product Manager in 2018 and Head of Product Development the following year. Mat’s passion for guitar history has led him to be considered one of the top vintage guitar experts in the world, and also enables his work maintaining and recovering Gibsonarchive assets.