Gibson and MyMusicRx, the Children’s Cancer Association (CCA)’s flagship program, are joining forces to bring the healing power of music to kids facing cancer and other serious illnesses. Starting June 8, 18 talented young Gibson Generation Group (G3) artists will provide a virtual music mentorship for CCA-served children by sharing guitar lessons and giving hospitalized kids the chance to learn how to play an instrument. All performances and clips can be viewed by the public at MyMusicRx.org 24/7 and for free.
Gibson and CCA will release multiple performances from 24 year-old-singer, songwriter and guitar phenomenon, Marcus King, on MyMusicRx’s and Gibson’s channels between June 8 and June 19.
From June 8-19, a guitar giveaway will round out the partnership, serving as a virtual fundraiser for MyMusicRx. Participants can donate for the chance to win one of six Gibson, Epiphone and Kramer guitars. Each winner will receive interactive guitar lessons through a year-long subscription to the Amped Guitar audio augmented reality learning APP and a swag bag of Gibson merch. Proceeds from guitar giveaway will directly support MyMusicRx’s efforts to engage hospitalized kids and teens bedside and online with a “Self-Prescribed Music Experience” – tailored, one-on-one music experiences designed to relieve their stress, anxiety and the perception of pain. Donate to win the MyMusicRx Gibson Guitar Giveaway here.
“The children and families we serve are even more deeply impacted during this time of quarantine and social distancing – which is why we’re rapidly innovating ways to create and share Joy,” said Danielle York, president and general manager, CCA. “We are so grateful to Gibson and Marcus King for helping us find new and exciting ways to virtually connect these kids with the healing power of music.”
“We established the G3 Gibson Generation Group less than a year ago to provide support and inspiration to the next generation of musicians,” says James ‘JC’ Curleigh, president and CEO of Gibson. “Now the G3 musicians and Marcus King are providing creative support and vital inspiration to kids in need through our partnership with MyMusicRX. It’s simply awesome to see the next generation taking care of each other during these challenging times.”
