We recently surveyed over 400 MI dealers to learn more about trends impacting sales of keyboard cases and bags in 2023, what types of these products are favored by today’s players, and what specic brands are driving business.
So far, sales of Keyboard Cases, Gig Bags, and Covers in 2023 have been…
Up: 3.6%
Down: 8.1%
Level: 88.3%
Of the three options – Case, Cover, Gig Bag – what sells the most for your business?
Gig Bag: 67.9%
Cover: 13.3%
Case: 18.8%
What types (primary material) of these cases are most popular?
Cloth: 2.1%
Nylon: 77%
Plastic: 31.8%
Polyester: 16.3%
Metal: 3.3%
ABS: 3.3%
Hybrid: 7.3%
Wood: 1.1%
What size (keyboard capacity) sells the most?
25 keys: 6%
49 keys: 8.3%
61 keys: 17.9%
73 keys: 2.3%
76 keys: 12.7%
88 keys: 52.8%
Which brands are the top sellers for store?
Casio: 51.2%
On-Stage: 49.7%
Gator: 44%
Yamaha: 39.1%
Roland: 29.5%
SKB: 29.5%
Road Runner: 18.4%
MONO: 18.4%
Nord: 9.2%
Novation: 7%
Odyssey: 7%
Kurzweil: 3.1%
Magma: 2.5%
Moog: 2.5%
Have you been observing any significant trends regarding this type of gear?
“Keyboard case & bag sales have leveled off this year after a big surge in sales last year.”
David St. John
Music & Arts
Glendora, California
“Keyboard and Digital Piano sales are way down this year compared to last. I think it’s because vendors were playing games with MAP last year and, while that might make some short-term cash for them, it devastates the retail dealers.”
Anthony Mantova
Mantova’s Two Street Music
