Guild Adds New Standard Series to USA Production

Since the 1950’s the Guild name has been synonymous with premium acoustic guitars that embody a rich heritage of USA-made craftsmanship.  As the brand celebrates its 70th anniversary in 2023, Guild has released revamped versions of its classic D-40, D-50, and F-40 models in its all-new Standard Series.

The new Standard Series joins Guild’s USA product line just under its flagship 55 and Traditional models. The series offers players a blend of vintage appointments and modern aesthetic. Tailor-made for musicians seeking a contemporary guitar that exudes sophistication while embracing a tasteful simplicity distinct from the company’s premium lineup. Featuring dot neck inlays and unbound headstocks, the series also introduces Guild’s innovative Vintage Gloss finish – an ultra-thin nitrocellulose application with both satin and gloss qualities that highlight the natural beauty of the tonewoods. With an even and smooth texture, the Vintage Gloss is hand-sprayed and gives each guitar a worn-in vintage feel, all the while maintaining a strikingly contemporary and polished look.

The Standard Series not only reintroduces Guild’s legendary D-50, an iconic Spruce and Rosewood dreadnought that once stood as a cornerstone in the company’s offerings until its production transitioned to California in 2014 but also resurrects it as the D-50 Standard. This revival fills a crucial Rosewood niche just beneath Guild’s flagship D-55.

All Standard Series models feature an East Indian Rosewood bridge and fingerboard, premium 20:1 open-gear tuners, and hand-cut bone nut and saddle. Timeless appointments include a 60s style rosette, tortoiseshell pickguard, white ABS binding, and Guild’s peak logo inlaid on the headstock. All models are hand made in California and include a hand-signed, numbered certificate of authenticity, and ship with a Guild archtop wood case with a built-in Humicase® humidification system.

Visit guildguitars.com to see the new D-40 Standard, F-40 Standard, and D-50 Standard models in Natural, Antique Burst, and new Pacific Sunset Burst finishes.

Guild D-50 Standard Antique Burst – $2,899 Street • $3,625 MSRP
Guild D-50 Standard Natural – $2,799 Street • $3500 MSRP
Guild F-40 Standard Pacific Sunset Burst – $2,499 Street • $3,125 MSRP
Guild F-40 Standard Natural – $2,399 Street • $3,000 MSRP
Guild D-40 Standard Pacific Sunset Burst – $2,499 Street • $3,125 MSRP
Guild D-40 Standard Natural – $2,399 Street • $3,000 MSRP