Guild brand continues expansion

After freeing itself from Fender following its purchase by Cordoba last year, the Guild guitar brand is continuing to find its own way in the trade with beefed up sales in Germany and Austria.

Dutch-based distributor Gitaarbizz handles the brand in Germany, Austria, and Benelux and has added sales agents to deliver sales in the two German-speaking territories.

Stefan Hettwer and agency Musicbay, run by Alexander Sauff, will oversee different parts of the two countries. Hettwer oversees the regions South and South West Germany and Austria, while Sauff will be the contact for dealers in the North and East.

He said: “We are delighted to be able to add the Guild Guitars brand to the other well-known manufacturers in our portfolio. We are very excited that we will be able to sell these great instruments.”