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Guitar Center and D’Addario Partner for COVID-Safe Earth Day Recycling / Re-String Event at Locations Nationwide

Christian Wissmuller by Christian Wissmuller
April 7, 2021
in Featured, Upfront
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Guitar Center is partnering with D’Addario for a special event in celebration of Earth Day. On Thursday, April 22 at Guitar Center locations nationwide, musicians are eligible for one of two promotions encouraging recycling and responsible green practices:

  • Nationwide Earth Day offer: Free set of D’Addario strings with the purchase of any guitar setup service that includes a restring and the recycling of the old strings (offer valid on 4/22 at all GC locations)
  • Limited five-store acoustic offer: Free acoustic restring with an upgrade to D’Addario XS strings with the recycling of old strings (limited to the first 25 acoustic guitar customers per store – offer valid on 4/22 only at Hollywood, Nashville, NYC Union Square, Las Vegas and Central Houston locations)

This event is part of D’Addario’s Playback String Recycling Program, as well as Guitar Center’s year-round string recycling initiative, which has seen approximately 6 million strings recycled to date making the retailer one of the largest string recycling destinations in the country.

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These efforts are accomplished with the help of global recycling leader TerraCycle, which specializes in recycling typically unrecyclable materials and diverting them from the landfill. As musical instrument strings are not recycled through municipal recycling programs, an estimated 1.5 million lbs. of instrument string metal are put into landfills each year (equal to 2.5 Statues of Liberty) – material that is recyclable through TerraCycle’s innovative program with D’Addario.

“It is the responsible choice to recycle, and we encourage all musicians to recycle their used strings whenever and wherever possible, not just on Earth Day,” stated Stacey Spencer, Guitar Center Director – Repairs & Rentals. “We thank all those who regularly turn to their local Guitar Center for recycling their used strings. We are looking forward to serving guitarists with customized setup services with a goal to recycle 8 million strings in 2021.”

To ensure the protection of our customers and associates this year, Guitar Center is requiring social distancing at GC Repair benches and that everyone to wear a face mask or adequate face covering when in our stores. View the full list of our Covid-19 safety guidance here: https://www.guitarcenter.com/pages/COVID-19-Announcements.gc

Tags: D'AddarioGuitar Center
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