Recent

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
Thursday, August 7, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Guitar Center Announces New Vice President Appointments

Christian Wissmuller by Christian Wissmuller
August 12, 2021
in People
0
Manas Bhat, Vice President of Data Science & Analytics

Manas Bhat, Vice President of Data Science & Analytics

938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT
Mitch Lee, Guitar Center Vice President of Marketing

Guitar Center announces two new key appointments to its Marketing and Data Science & Analytics teams: Mitch Lee has been hired as Vice President of Marketing, and Guitar Center veteran Manas Bhat has been promoted to the position of Vice President of Data Science & Analytics. The announcements represent Guitar Center’s ongoing growth and its endeavors to seek out and promote top talent from both within and outside the organization.

Mitch Lee, new to the Guitar Center organization, brings expert knowledge and experience in marketing strategy, advertising, media, omni-channel retail marketing, and innovation. His experience includes working with brands such as Ancestry, Audi, Google, eBay, Motorola and Sears. He has previously led strategic efforts designed to drive customer engagement and revenue growth. In his new role as Vice President of Marketing, Mitch will champion Guitar Center’s omni-channel, retail services, category, vendor and events marketing strategies as well as media, marketing performance and consumer insights. He will help to drive Guitar Center’s retail marketing, with the goal of acquiring new customers and strengthening customer relations and will help to build a “best in class” omni-channel marketing strategy. He reports directly to Guitar Center’s SVP, Chief Marketing & Communications Officer, Jeannine D’Addario.

ADVERTISEMENT

 

Manas Bhat, Vice President of Data Science & Analytics

“Guitar Center continues to seek out the very best talent to assemble a top-tier marketing department with an expanded skill set to keep our brand at the forefront, and Mitch Lee is a great example of this,” said Jeannine D’Addario, SVP, Chief Marketing & Communications Officer at Guitar Center. “His experience with top brands puts him in a unique position to contribute to our marketing efforts with nuance and effectiveness, and we are excited to work with him as a key member of the team.”

Additionally, Manas Bhat has been with the Guitar Center organization since 2011 and brings over 15 years of global experience to his new role as Vice President of Data Science & Analytics. He will lead a team in supporting GC’s Product, Sales, Leadership, and Marketing divisions with predictive algorithms by analyzing both internal and externally procured data. Manas began his tenure at Guitar Center as Analyst for Strategic Planning and Analytics, propelled his career steadily to become the Director of Strategic Planning and, most recently, Director of Data Science and Analytics. A 2017 Guitar Center President’s Award recipient, Manas has contributed to the growth of the company and attributes his success at GC to “always being in learning mode and never hesitating to take risks and try out new roles within the organization.” Bhat earned his MBA from UC Irvine. He reports to Senior Vice President & Chief Data Officer Todd Lyche.
Tags: Guitar Center
Previous Post

Motown Legend and Hollywood Walk of Fame Recipient Martha Reeves Signs with Grover Pro Percussion

Next Post

Gator Adds Singer Masks to Instrument Bell Cover and Face Masks Options

Related Posts

People

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025
People

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025
People

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025
People

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
People

John Harvill to Assume Brand Management of Mapex & Majestic Marching Percussion

July 29, 2025
People

Casio America Names Sajeva Strategic Accounts Manager

July 28, 2025
Next Post

Gator Adds Singer Masks to Instrument Bell Cover and Face Masks Options

Please login to join discussion
  • Trending
  • Comments
  • Latest

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Graph Tech Guitar Labs Launches Barrel Knobs for Ratio Machine Heads

January 6, 2025

Dominating Dayton: Counting 80 Years of Milestones with Hauer Music

July 10, 2017

Thom Hannum Named Director of Education at Pearl Corporation

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?