Project of the Year finalists were announced last month and Guitar Center was named overall winner on September 10, at Content Marketing World 2014, the largest content marketing event in the world, with over 2,500 marketers from 50 countries in attendance. This places Guitar Center on an impressive list of Content Marketing Award winners, including Volkswagen, the Walt Disney Company, Unilever, Google, and many more.
"Musicians are the heart and soul of Guitar Center—the only reason we exist. To be successful we need to create content and platforms designed to inspire—not just move product. Now, more than ever before, it is imperative to create new avenues to support artists, and we have the great privilege to work with some of the best musicians in the world in order to do just that. It is an honor to be recognized by such a respected institution for work our team is so passionate about." – Dustin Hinz, GC Vice President of Brand Experience and Entertainment Marketing
