Hagstrom Guitars, the iconic Swedish guitar brand known for its rich legacy, innovative designs, and devoted artist following, is officially relaunching in the United States under new distribution leadership.
With a celebrated legacy of crafting instruments played by legends including Elvis Presley, Jimi Hendrix, David Bowie, Kurt Cobain and Pat Smear, Hagstrom is poised to captivate a new generation of American musicians with its unique blend of heritage, innovation, and unparalleled playability.
After years of anticipation from U.S. retailers, collectors, and players, the brand is now positioned to once again become a leading name in American musical instrument stores.
The new U.S. distribution company MMS Music is being spearheaded by Michael Mascellaro, a veteran in the musical instrument industry with over 25 years of international experience. “We’re thrilled to reintroduce Hagstrom to the United States,” said Michael Mascellaro. “Hagstrom has an undeniable legacy—its designs are unique, its build quality is unmatched, and its artist roster is a testament to its staying power. I’ve worked across the global MI industry for more than two decades, and it’s truly an honor to represent such a storied brand here in the U.S.”
“As we celebrate Hagstrom’s 100th anniversary this year, we’re proud to mark the occasion with a firm return to the U.S. market,” said a Karl Erik Hagstrom. “American players have always been an essential part of our legacy, and we’re excited to once again offer them the instruments that reflect a century of innovation, craftsmanship, and dedication to music.”
Hagstrom’s relaunch in the U.S. will feature a full product line of electric guitars and basses, including reissues of beloved vintage models like the Viking and newer innovations that reflect Hagstrom’s signature blend of tradition and forward-thinking design including the Fantomen, Krona. Adina, Megin and Nekromant models.
Retailers and musicians alike can expect improved availability, service, and support as Hagstrom establishes a stronger footprint stateside.
To celebrate the re-launch, and 100 years of company history, Hagstrom will be exhibiting at the 2026 NAMM Show in Anaheim, CA, January 24-26. Dealers and Musicians are invited to experience the iconic and newest models, vibrant finishes, and unmistakable tone that have made Hagstrom a guitar enthusiast favorite.
Visit Hagstrom at the NAMM 2026 Booth #5635 to see our new line-and a few new surprise product launches!
