Hal Leonard Corporation and Loog Guitars have announced a strategic partnership covering distribution in the U.S. and Canada, as well as licensing rights for Loog’s new instructional book and app.
Loog Guitars is an award-winning line of small, three-string guitars designed to make it fun and easy for children to play music. They come unassembled for kids and parents to build together and in that way bond with the instrument (and with each other) in a deeper level. The innovative guitars pair with an app that gets kids playing songs on day one.
“We are stoked to partner with Hal Leonard and their network of independent retailers,” said Rafael Atijas, founder and CEO of Loog Guitars. “We’re so happy that our products will now have the exposure and nation-wide distribution we always wanted, and we are especially excited about our collaboration on instructional content. Now, when people buy a Loog, not only will they be buying the best starter’s guitar, they’ll also be getting a set of print and digital materials that will get them playing songs in no time.”
“We applaud Loog Guitars and their mission to make more musicians. Any company that focuses on new customers is a company that deserves the support of our industry. Hal Leonard is excited to do our part.” says Brad Smith, senior sales and marketing manager at Hal Leonard. “We will do our best to help the dealers be successful with these innovative instruments that offer great margins and value. We plan to add popular songs to the experience so new players quickly find the joy of playing music – and become customers for life.”
