Hal Leonard Performing Arts Publishing Group, long the reader’s first choice for books on music, film, theater, television, and popular culture, is proud to announce the launch of backwing, a new digital community for creatives and fans.
backwing will provide visitors with a vast array of information curated by and for aspiring and established actors, artists, authors, gurus, musicians, songwriters, producers, luminaries, entertainers, and, most broadly, fans. Every article on the site also serves as an open forum for those interested in a sustained discussion of any given topic.
“For nearly seven decades, Hal Leonard has provided consumers with the highest quality information available,” said Group Publisher John Cerullo. “We know who our readers are and what knowledge they crave. backwing offers us a dynamic new means of reaching them, responding to their feedback, and cultivating conversations around our content in real time.”
backwing is comprised of three main components. The first two – exclusive content pertaining to or drawn from HLPAPG products and a resource database populated with all manner of performing arts-related materials – will feature, in tandem with a vivacious comment section, multimedia created by and for HLPAPG authors and the publisher’s myriad industry associates.
“Since we reside at an intersection frequented by all manner of clientele, from nonprofits, educational organizations, and professional coalitions to gear, equipment, software, and instrument manufacturers, our contacts quite literally run the gamut of the performing arts world,” Cerullo explained. “We now aim to bring these brands together at backwing for the exclusive benefit of visitors to the site.”
The third component, a direct-to-consumer sales portal featuring daily deals, giveaways, contests, and a slew of weekly/monthly special offers (many of which are also available to third-party vendors), can be found at soon-to-be-launched backwingstore.com – an entirely separate domain
