Hamer brand returns

KMC has relaunched boutique guitar line Hamer, with a range of six re-issued models. 

Showcased at the recent NAMM, the line-up includes six reissues from the brand’s Import Series.

Jonathan Lee, Hamer director of design and development, said:   “Now this great iconic brand returns to NAMM to meet the pent up demand from a new generation of players with exact reissues of the most popular models Hamer has been selling for over 20 years.”

The reissues include the Vector Flame (VECF-HB).  

The reissued model of the Vector V Hamer features a solid maple top with figured honey burst maple veneer, rosewood fingerboard, mahogany neck, Hamer-designed Humbucker pick-ups, and Master Volume/Dual Tone electronics.  The Vector Flame carries an RRP of $799.99.  Next up is the Standard Flame (STDF-CS) guitar that traces its roots to the original Hamer USA Standard guitar introduced in 1974.  The reissued standard flame-top body model features a solid maple cap and figured cherry sunburst maple veneer, as well as a mahogany neck, rosewood fingerboard, Hamer-designed Humbucker pick-ups, Master Volume/Dual Tone electronics and an RRP of $799.99.

For those enthusiasts looking for the classic Hamer double cut-away body type, Hamer has reissued the Sunburst Archtop Flame Top (SATFW-DCB) guitar, historically a top selling import version of a Hamer guitar that made its debut in 1977.  It has a solid maple top, figured maple veneer, dark cherry burst gloss finish, mahogany neck, rosewood fingerboard, Hamer-designed Humbucker pick-ups, and Master Volume/Dual Tone electronics.  This same model is also available in a transparent black gloss finish (Model SATF-TBK).  Model SATFW-DCB has an RRP of $799.99 while Model SATF-TBK has a MAP of $749.99.

The Hamer Special Junior (SPJ-NT) guitar is a slightly downsized version of the Sunburst guitar originally introduced by Hamer in 1980.  It features a double cut-away body, mahogany body material and neck, rosewood fingerboard, single Dog-Ear P90 pick-up, and Single Volume/Single Tone electronics.  It carries a price of around $599.99.

Finally, for those that prefer a classic arch-top solid body, Hamer has reintroduced its Monaco Flame (MONF-CS) single cut-away body guitar featuring a solid maple top, figured maple veneer, a cherry sunburst gloss finish, a rosewood fingerboard, Master Volume/Dual Tone electronics, and Hamer-designed Humbuckers for $749.99.

Gig bags are available separately for the entire line, which will be available for delivery at the end of January 2017.

“The idea of going ‘back to the future’ has never been truer,” Lee added.  “Those who have long wished for the return of this iconic guitar brand can now rejoice.  These six models have been our best selling Hamer guitars for over 20 years.  The guitars are incredible to see, feel, hear, and play.  They’re ready to take the stage again!”