Harman Professional has appointed Erik Tarkiainen as vice president of Global Marketing and in doing so signaled its intent to advance its branding and communications with stronger understanding and engagement among partners and customers worldwide.
Effective immediately, Tarkiainen will lead global marketing strategy and execution across the Professional Division and will drive new initiatives in online marketing, social media, public relations, events marketing and education. He will operate from Harman’s Northridge, California facility and will report to Ralph Santana, Harman chief marketing officer, and Blake Augsburger, president, Harman Professional Division.
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