Music & Sales Professional Equipment will unveil a raft of new HK Audio products in Hall 3.1 at Prolight + Sound 2018 as the firm returns to the show after a one year break.
Additionally, the company will present an experiential concept focusing on the new generation of LUCAS-NANO products in Hall 4.1, which is part of both Prolight + Sound and Musikmesse. The firm is also co-organiser of the complementary programme of events in Hall 4.1 and Technology Sponsor of the ‘Business Academy’ lecture area in Hall 11.1. Following a one-year break, 2018 marks the return of the company to the event.
“HK Audio has stood for top quality sound ‘Made in Germany’ for over 30 years – for both PA professionals and musicians. We are delighted about the decision of the Music & Sales management to return to Frankfurt in 2018 and to reach out individually to its target groups by making presentations in several different halls. Moreover, the company is the perfect Technology Partner for the stage in Hall 11.1 and we are looking forward to a variety of interesting events there”, says Michael Biwer, group show director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt.
“We will have numerous new pro-audio products with us at Prolight + Sound 2018 – the most for ten years. The fair is the ideal setting for a product launch because we can reach not only professional users there but also our worldwide sales partners and international trade journalists. The new concept for Hall 4.1 also represents an exciting approach and gives us the opportunity to interest musicians, entertainers and DJs in our new, specialised systems of the LUCAS-NANO, product line”, said Nicolas Petit, Marketing Manager at Music & Sales.
Further details of the HK Audio events at Prolight + Sound and Musikmesse will be announced shortly.
