Retail Boot Camp: On Wednesday, July 10th, from 9:00 a.m. to 4:30, sales guru Bob Negen shares how to get more people in the door, how to increase your average sale,...

A resurrected and rejuvenated Electra Guitars has opened its doors with their classic logo intact, a slate of new products, and a rapidly growing roster of users, artists and friends....

Yamaha Corporation of America (YCA) has appointed Steven Fisher to the position of marketing manager for electronic drums. His primary responsibility will be to advance the market for the company’s...

Summer NAMM 2013 will make a big splash at the brand new Music City Center in Nashville.Just a few years ago more than a few were whispering, “Put a fork...

By Alfred GonzalezAlfred Gonzales National sales manager, ADJ PRODUCTSYou’re probably familiar with rental programs. After all, renting band and orchestra instruments has been a mainstay of the music business for...