Recent

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
Thursday, August 7, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

IN THE HOTSEAT: Jason How, Rotosound

Ronnie Dungan by Ronnie Dungan
July 31, 2015
in MMR Global
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Chairman of iconic British string brand Rotosound, all-round good egg, and venturer on the psychedelic sea of cosmic vibration (or something), Jason How is this week’s Hotseat visitor…

 

ADVERTISEMENT

 

 

Name: Jason How

Job Title: Chairman, Rotosound

What does that involve? Something from every part of the business from machine building to marketing and on the road sales. I enjoy it all so I tend to spend my time where I am most useful to the company

The best thing about running Rotosound? The total variety of the job and the satisfaction of having it all 99% in house and controllable. It seems to me that through tricky times the fact we manufacture always comes back to being the best thing we ever did.

And the worst? Well I think sales is the most frustrating bit in some respects, especially when the market is challenging. I am always (as most company owners do) thinking of ways of getting more customers.

How do you stand out in the string market? We push our manufacturing, heritage and innovation when it comes to all the pioneering strings my father came up with. Keep our sales team pro-active and customer relations strong whether it be here in the UK or overseas, it’s all important! Of course we do our fair share of marketing, social media and advertising too…

I know you’ve produced some pretty good music yourself recently, anything new in the pipeline? Oh, well I have a love hate relationship with my stuff as I am sure many budding musicians do. The first album (The Tall English Sun) and latest album (Speedboat On A Magic Sea) is up on iTunes here 

Other songs/demos I have up on Soundcloud here. I also have a website www.jasonhow.com plug plug plug. Ha ha.

Pick three Desert Island Discs… Argh not that question! Almost impossible as I love loads of different stuff but at this moment I could say – Julian Cope – World Shut Your Mouth; Television – Marquee Moon; The Dentists –  Some People Are On The Pitch They Think Its All Over, It Is Now

If you had a golden rule, what would it be? Stick to a plan and focus your energy

What was the last thing you bought in a music store? Some drum silencers pads or whatever they are called a couple of months back from Abbey Music in Tunbridge Wells (and I never asked for a discount!).

Ever had a job outside the industry? I was an instrument maker (navigational instruments) in a small company called Francis Barker when I left college, basically engineering and that was a great grounding after being at college before I came and worked for Rotosound. Then I spent a year at a company called Epps Specialist Cars where I was doing all kinds of mechanical work on a wide variety of high end sports cars.

Best advice you’ve ever been given? Marry a genius then you can make it look like you are smart.

Worst? Shut down your manufacturing and buy it all in from China….

What would you call your autobiography? God loves a trier

Do you do Twitter? If so how do we follow you? Well, not much but I do have a twitter account and it’s @jasonhowmusic

Tags: In the Hotseatjason howRotosound
Previous Post

Porter and Davies extends product warranties

Next Post

NEW POLL: When was the last time you refurbished?

Related Posts

MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
MMR Global

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
MMR Global

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Cesar Lamschtein, incoming Audio Engineering Society President-Elect in 2026
MMR Global

Audio Engineering Society Announces Results of 2025 Elections

July 29, 2025
MMR Global

Martin Audio Guides Visitors Through UK Pavilion at Osaka’s Expo 2025

July 28, 2025
MMR Global

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025
Next Post

NEW POLL: When was the last time you refurbished?

Please login to join discussion
  • Trending
  • Comments
  • Latest

New Spring King Junior Reverb Pedal from Danelectro

May 11, 2025
A picture tells a thousand words - a historic Gresch gathering at Carnegie Hall.

Gretsch at Carnegie Hall: Capturing a Moment in Time

August 2, 2013

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Graph Tech Guitar Labs Launches Barrel Knobs for Ratio Machine Heads

January 6, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

It’s Back to School Season: Is Your Store Ready?

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?