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JHS has signed a new distribution partnership in the Benelux region with Voerman Amersfoort. The collaboration covers distribution rights in Belgium, The Netherlands and Luxembourg for JHS brands Vintage guitars, Encore guitars, Santos Martinez classical guitars, Pilgrim folk instruments, Laka ukuleles, Odyssey brass and woodwind, and Performance Percussion drums and hardware.
Founded in 1924 and situated in the city of Amersfoort, Netherlands, Voerman Amersfoort B.V is a family-run wholesale company/distributor of instruments and electronics. Specialising in guitars, amplification, effects, keyboards, pianos, synthesizers and DJ equipment, Voerman has a reputation for brand and product development, through the use of ‘guerrilla marketing’, social media promotion and artist endorsements for established and up-and-coming players in the Benelux region. The firm works actively with 170 musical instrument retailers, and enjoys extended relationships with a number of brands.
Announcing the collaboration, JHS export sales manager, Adam Butterworth said: “All at JHS are delighted to begin working with Voerman in the Benelux for our main guitar brands. We strongly believe this is an excellent appointment for Vintage guitars, along with the numerous class-leading JHS brands, which Voerman will now take forward. Voerman have an outstanding reputation in the market and we look forward to working with Johannes and his team.”
Voerman MD Johannes Voerman, added: “We’re honoured that JHS has appointed Voerman as their Benelux distributor. Both JHS and Voerman are very well established companies and with our combined expertise and synergies we will serve the Benelux market for JHS brands to our best ability.”
