KMC Music Launches One Stop Product Resource

KMC Music has announced the immediate availability of its all-new, all-digital KMC One Stop Product Resource.

Designed in every way to meet the needs of today’s increasingly digital-centric music retailer and consumer, the totally updated KMC One Stop Product Resource is an easy-to-use, even easier-to-navigate searchable PDF that features over 450 full-color pages loaded with information on every major brand offered by KMC in the critically important categories of Musical Instruments, Professional Audio, Accessories, Band & Orchestra, and Education.

According to KMC vice president of merchandising Roger Hart, because the new resource is digital, it is a living, environmentally friendly document that will never become out of date. Product, pricing and availability information will be updated on a recurrent basis.

“The new KMC One Stop Product Resource transcends the limitations of traditional print catalogs in every meaningful way. It remains 100 percent current 100 percent of the year and provides dealers with all the latest news and information about the brands and instruments their customers want to know about,” he said.

Hart emphasized that, in preparing the new digital PDF resource, the company completely re-evaluated the relevance of every brand and instrument featured within it: “The end result is that this new version of the KMC One Stop Resource features all of the first-call brands today’s players want to buy, and it remains the industry’s single largest and broadest product resource for today’s music retailer. More than ever, KMC is the industry’s first-call distributor for all of the first-call brands retailers need to be able to offer their customers.”

In addition, Hart announced that a consumer-facing version of the One Stop Resource, featuring only MSR pricing, will be available in September. “The availability of the consumer KMC One Stop Resource represents the next step forward in our ongoing commitment to provide retailers with all of the tools they need to drive in-store sales to consumers who expect to have all information on all the brands they’re interested in available to them instantaneously,” Hart noted.

The new KMC One Stop Resource will be officially introduced to dealers through an email announcement. It will also be featured in upcoming KMC dealer newsletters. The resource will be permanently housed within the KMC dealer portal at kmconline.com. The consumer version will be posted publicly at www.kmcmusic.com when it becomes available.