GEWA music USA is proud to announce significant leadership enhancements within the company. As of January 1, 2024, Rick Hall has taken the helm as the new CEO, ushering in a new era of strategic growth and innovation. Complementing this leadership expansion, Terry Bissette has been appointed as the Vice President of Drums & Percussion, effective March 11, 2024. The previous CEO of GEWA music USA, Xia Jin has been promoted to President.
Rick Hall’s appointment as CEO marks a pivotal moment in GEWA music USA’s trajectory towards becoming a leading company in the musical instruments industry. His vision for the company aligns with its core values of excellence, innovation, and quality. Terry Bissette, with his extensive background in sales, marketing, distribution and electronics within the drumming industry, is set to lead the Drums & Percussion division. His appointment is expected to reinforce GEWA music USA’s position in the market, manage the distribution of Gretsch Drums in North America and the inclusion of Schlagwerk as a key brand within the division. The expansion of the Drums & Percussion division will not only focus on sales and marketing but also on manufacturing excellence within Gretsch Drums, ensuring that the highest standards of quality and innovation are met. The division’s portfolio, featuring Gretsch Drums, Schlagwerk, and GEWA Digital Drums, is poised for significant growth and development under this new leadership.
Supporting the division’s ambitions, Andrew Shreve will manage Brand and Artist Relations, with Dave Anania working alongside Terry Bissette as “Salesman on the Road.” Additionally, Jim Stanek’s role as Customer Service and Inside Sales Drums & Percussion Manager will be crucial for upholding the company’s commitment to outstanding customer service.
Under the leadership of Rick Hall and Terry Bissette, we believe GEWA music USA is set to achieve unprecedented success and innovation, further solidifying its position in the North American music industry.
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