Lectrosonics Leads ‘Sound is Essential’ Social Media Campaign

Lectrosonics, together with a number of dealers, industry manufacturers and end users, is spearheading a social media campaign, “Sound is Essential,” to emphasize that sound is essential to any modern media. A/V industry manufacturers, dealers, partners and users are also invited to join the campaign.

For the campaign, Lectrosonics, along with initial partners such as dealers including Gotham Sound, Location Sound Corp., Dale Pro Audio, Talamas Broadcast, Raycom UK, and Trew Audio; manufacturers such as Calrec, DPA, Schoeps GmbH, Halter Technical, Viviana Straps, Bubblebee Industries; and individual pro audio and location sound practitioners and users will be creating custom, short-form video content and tagging them with #soundisessential.

The “Sound is Essential” campaign began on December 15, when all initially involved parties put out materials in support of the concept, on whatever social platforms they are on, and tagged their work with their favorite hashtags, plus #soundisessential.

The first video from Lectrosonics for the campaign features company president Gordon More in a reprise of his role as “Dr. Audio.”

“Sound is really the basis of any media – the foundation of the message and the communication between people. Thus, sound should always get equal billing, equal care, and equal attention in any production,” says Karl Winkler, vice president of marketing & sales for Lectrosonics. “It was really rewarding to get such a positive response to the concept from industry friends, colleagues, and related companies who all agreed to make their own creative content.”

To foster involvement in the campaign, Lectrosonics is also sponsoring a creativity contest: users can upload their videos to Facebook, Instagram, Twitter, YouTube, LinkedIn, or TikTok by January 31, and tag the posts with #lectrosonics and #soundisessential. Representatives from the company will review all the videos during the first week of February, and pick the most creative entries.

First prize is a $500 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer. Second prize is a $250 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer. Third prize is a $100 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer.