Lee Oskar has announced a major expansion of the headquarters team and marketing operations for Lee Oskar Harmonicas, which he founded in 1983 in collaboration with Tombo Manufacturing of Japan.
Lee Oskar Harmonicas’ expansion is coming at its 35th anniversary as a manufacturing firm. While originally appreciated and preferred primarily by professional musicians, Lee Oskar Harmonicas has since connected with a much broader range of music lovers who can fully appreciate the joys of harmonica playing— spanning all ages and stages of life, backgrounds, levels of playing ability, musical genres and styles.
In keeping with Lee’s vision that the harmonica is an ideal instrument “For All/For Life,” he has recently grown his corporate marketing team to maximize opportunities through digital marketing, promotion and public relations initiatives to connect with broadened audiences on a global scale.
The marketing program for 2018-2019 has been designed to spread the excitement of harmonica playing throughout the musical world, and artfully demonstrate how Lee Oskar Harmonicas are a fun, easy-to-learn instrument that everyone can enjoy, without the challenges presented by other instruments—perfect for composing melodies, coming up with hook-lines and making all kinds of music.
